AMBLE TEXTILE Company
home textiles // brand identity + patterns
amble —
Slow, relaxed, meandering…
The spaces we live in reflect who we are, yet at the same time we have the ability to curate our home to fit who we aspire to be. Being conscious about collecting and consuming is a large part of creating a more sustainable future. Reusable textiles can replace disposable alternatives and become a hardworking staple of a home.
concept —
In a self-directed challenge, I created a textile line that bridges the gap between classic designs and modern homes. Mixing together patterns and tactile details, the potholders, dish towels, aprons, table runners, and napkins promote sustainability while livening up a space.
what’s the process?
Make patterns, repeat.
Order fabric, hope the colors are right.
Recruit mom as my assistant.
Cut, iron, sew, iron, embroider.
Cook good food.
branding —
The use of a simple typeface, Trade Gothic, evokes the hardworking nature of the products. The packaging was also kept simple to avoid excess waste. The tag design is consistent across all of the home goods, with each of the five brand colors correlating to a a specific product.
catalog —
As the first printed place that customers interact with a company, a catalog introduced consumers to a brand. This edition of the Amble Textile Co. catalog focuses on napkins and table settings for Spring.
patterns —
Four patterns are used across the line. The floral and gingham patterns were based off traditional patterns, updated with the bright colors. Meanwhile, the geometric dots and abstract cactus pattern are more modern.
Shown below are the final patterns in all of the color ways, as well as the process of developing the cactus pattern.
inspiration —
I’ve grown up surrounded by home renovation and interior design. My parents started adding onto our home when I started elementary school, and the long labor of love was made even longer when we experienced a house fire in 2017. Our house is still a constant construction zone—but I love it. Designing the spaces we live in, choosing every little detail, and pouring love into old houses are some of my favorite things to do.