OurTime

ourtime: dating over 50

magazine ad campaign // copywriting

concept —

OurTime is an online dating site catering to folk over fifty. Tasked to create a series of advertisements using only typography, the campaign invites readers to create a profile. Common ailments associated with aging are turned on their head, playing with the positive and negative side effects of growing older.

but… i’m in my twenties.

Even with a thirty-year age gap, I can engage the target audience. Humor is the key, while empathizing with the experiences of folks decades older than me.

ourtime: dating over 50

magazine ad campaign // copywriting

concept —

but… i’m in my twenties.

Even with a thirty-year age gap, I can engage the target audience. Humor is the key, while empathizing with the experiences of folks decades older than me.

take a closer look —